Gad Romann - Latest Comments

Re: Consulting Service

miguelabaroa — Wed, 07 Oct 2009 00:12:21 -0000

Mr. Gad Romann,

Question for you...

Can Tsingtao Beer ( today ) be positioned as an imported beer in the U.S. and not a chinese beer sold in chinese restaurants ? Is it possible to gain market share in America for that beer in America?

Re: About Gad Romann

miguelabaroa — Wed, 07 Oct 2009 00:08:46 -0000

Re: No Intermediary between Brands And Consumers

11cliffruffins22 — Sun, 12 Jul 2009 08:58:42 -0000

Gad Romann since I've known him has always been one full step ahead and in front of communication paradigms and the various minds that fuel and dictate communication philosophies and practices. He is right in writing his POV on "there is no intermediary between brands and consumer - this observation is simple and true. Another observation is that brands are really competing not with other brands - but head to head with the consumer to compete for the sale. How true this is.

Re: About Gad Romann

April — Thu, 07 May 2009 15:55:07 -0000

When did The Romann Group close it's doors?

Re: Everybody is talking about the demise of advertising agencies. But are we seeing the demise of brands?

Kevin Cain — Sun, 25 Jan 2009 22:31:19 -0000

Gad,
I don't know if the YouTube phenomenon is as relevant to advertisers as "interactive" advertising will be in the future. If you look at those 11 billion videos viewed this past year, I'd estimate that at least 1/3rd of them are of babies laughing or pets doing something out of the ordinary. In my opinion, new advertising will have to engage the consumer.

Before coming to Wake Forest for my MBA, I was working for a boutique marketing firm in the video game industry, and the majority of our business was predicated on building "engaging" advertisements for our clients, whether they be a full-fledged online video game or an "adopt a character" type of promotion. We built several of Ubisoft's brands by providing gamers with a fun, engagin minigame that whet their appetite for the real thing. Frito-Lay successfully ran a couple of "engagement" based campaigns (make a Doritos Superbowl commercial and "Design a Doritos video game") that, while not explicitly advertising their products, kept their company in the mind of consumers. I think that other companies would benefit from taking the consumer engagement that has been seen in the video game industry to the masses, and generating buzz around their products (since most commercials don't succeed in doing that).

Your insights are great, and I hope to have the opportunity to meet you at the Wake Forest Marketing Summit in February.