http://gadromann.disqus.com/Experiments In Thinking About Media And CommunicationenThu, 07 May 2009 15:55:07 -0000http://gadromann.com/about#comment-9105230When did The Romann Group close it's doors?AprilThu, 07 May 2009 15:55:07 -0000http://gadromann.com/archives/23#comment-5542763Gad,<br>I don't know if the YouTube phenomenon is as relevant to advertisers as "interactive" advertising will be in the future. If you look at those 11 billion videos viewed this past year, I'd estimate that at least 1/3rd of them are of babies laughing or pets doing something out of the ordinary. In my opinion, new advertising will have to engage the consumer. <br><br>Before coming to Wake Forest for my MBA, I was working for a boutique marketing firm in the video game industry, and the majority of our business was predicated on building "engaging" advertisements for our clients, whether they be a full-fledged online video game or an "adopt a character" type of promotion. We built several of Ubisoft's brands by providing gamers with a fun, engagin minigame that whet their appetite for the real thing. Frito-Lay successfully ran a couple of "engagement" based campaigns (make a Doritos Superbowl commercial and "Design a Doritos video game") that, while not explicitly advertising their products, kept their company in the mind of consumers. I think that other companies would benefit from taking the consumer engagement that has been seen in the video game industry to the masses, and generating buzz around their products (since most commercials don't succeed in doing that).<br><br>Your insights are great, and I hope to have the opportunity to meet you at the Wake Forest Marketing Summit in February.Kevin CainSun, 25 Jan 2009 22:31:19 -0000http://gadromann.com/archives/20#comment-4144833I think troubled situation is present everywhere.So I think we can't<br>do anything to avoid this situation.Life is this.ffxi gilWed, 03 Dec 2008 08:57:05 -0000